On August 20-25 “Aigul Line” participated in the first trade fair-exhibition “New Silk Way”, which was timed to 60 years anniversary of Ili-Kazakh autonomous region of China. About 20 Kazakh companies took participation in fair, more than 10 thousand Kazakh and 110 thousand Chinese people visited the exhibition.

“Aigul Line” presented wide range of felt products.

Our stand was marked as a most colorful and presentable. Product’s of our company were highly evaluated by Chinese consumers and caused big popularity and demand.

Due to the participation in the exhibition we opened new perspective market for realization of our products and got a lot of new friends and business partners.

On May 23, 2014 in Alma-Ata JSC KAZNEX INVEST organized a seminar on studying of the international experience in design and branding "Power of Packing", with participation of the invited expert – Roland Hamming (Belgium). The expert has 40 years' experience on development of brands and designs of packing, including for such companies, as "Lipton", "Unilever", "Nestle", "Procter & Gamble", "Pepsi", "Сoca-Cola".

In a seminar participated 65 heads and specialists of domestic enterprises – it’s for producers of container and packing, and for those who use in its production. Among them are "Rakhat", "Gold Product", "Becker and Co", "Adal", "Mimioriki", "TamishTextile", "HenkelKazakhstan", "EurasianFoods", "SVK Group", "Teksan", "Alsad Kazakhstan", "Shin Lyne", " Meat Processing Plant of Semipalatinsk ", "Obis", "Sultan Marketing", "Fish Inducstry" and many others.

R. Hamming told about the basic rules when developing design of packing for the consumers, concerning a color palette, a form and a logo, as important criterion of appeal of packing. Also each organization he made concrete recommendations about their packings.